Nigerian singer Tiwa Savage has said the record label an artist is signed to plays a significant role in their mental health and well-being.
Speaking in a recent episode of the Afrobeats Intelligenc podcast with Joey Akan, Savage said she didn’t realise how important the record label is to an artist’s mental wellbeing until she left Mavin Records.
The singer explained that during her stint at Mavins, she used to confide in the record label boss Don Jazzy and her label mates, but no longer has such privileges at her new record label.
She said, “Who you signed to is very important, and I didn’t appreciate it until after I left Mavin. Whenever there’s a controversy online, I’d run to Don Jazzy’s room, sit on the floor or bed with other Mavin acts, and we would talk about it. I would cry if I had to cry, and we would get through it.
“But being with a [foreign] label, they don’t really care about your personal stuff. So, I can’t really go to the Empire office and cry. I miss that part of it.”
She added that it is important for artists to discern whether the label they are signing to cares about them or sees them as moneymaking machines.
Tiwa Savage joined Mavin in 2012, left in 2019, and later signed to Universal Music Group.
Despite exiting the label, Savage has maintained that Mavin is still “family”.
0 Comments