What You Must Know
- Altruist Monetary Advisors LLC says it has owned the Altruist trademark since 2001.
- Its CEO, Eric Haas, says investor knowledge and funds meant for the California-based funding platform have mistakenly landed at his agency.
- The California agency, Altruist Corp., says allegations of trademark infringement are with out benefit.
A Michigan monetary advisory agency that has filed a trademark lawsuit in opposition to funding platform Altruist Corp. contends confusion over the companies’ comparable names has resulted in buyers’ private data and funds mistakenly touchdown at his agency.
“We’ve documented many dozen cases of ‘precise confusion,’” stated Eric Haas, CEO of Altruist Monetary Advisors LLC, an RIA in Holland, Michigan, that filed the criticism, in a latest information launch.
“Maybe the problem of best concern is that mother and pop buyers who’ve put their cash and belief with the (Altruist brokerage platform, primarily based in Culver Metropolis, California) are having their private data mistakenly divulged to us — names, Social Safety numbers, dates of beginning, account numbers, and so forth.,” Haas stated. “We’ve even had checks mistakenly despatched to us.”
California-based startup Altruist not too long ago raised $112 million in funding to assist it turn out to be a serious competitor within the RIA custodial companies market. Individuals within the Sequence D spherical embrace Perception Companions, Adams Avenue Companions, ex-Vanguard CEO and Chairman Invoice McNabb, Carson Group founder and CEO Ron Carson and Mariner Wealth Advisors President and CEO Marty Bicknell.
Whole funding for the platform, which is positioning itself as an alternative choice to Charles Schwab, exceeds $290 million.
Haas’ agency, in a lawsuit filed final yr, contends the Michigan advisory has owned the Altruist trademark since 2001 and has had its trademark registered with the federal authorities for 20 years. His agency had $252 million in property beneath administration at year-end 2022.
The agency’s lawsuit contends that Jason Wenk, who based the Altruist digital platform in 2018, contacted him in early 2019 about acquiring a license for the Altruist trademark. Though Haas refused, Wenk and his firm used the identify anyway, in accordance with the advisor, whose agency filed swimsuit in opposition to the platform and associated entities in U.S. District Courtroom in Michigan in June 2022.
Haas’ agency asserts federal trademark counterfeiting, trademark infringement, unfair competitors and cybersquatting claims, in addition to Michigan state regulation violations. He alleged a number of cases of precise confusion between his agency and the California Altruist operation, totaling 21 cases when his agency filed swimsuit.
In a single occasion, a 401(okay) administrator despatched Haas’ agency checks for over $25,000 of a person investor’s cash, believed to be a consumer of the California Altruist platform, in accordance with a courtroom doc.
Haas’s agency additionally contends there is confusion between itself and the defendant firm in search outcomes on the Monetary Trade Regulatory Authority’s public BrokerCheck database and in Google search outcomes.
In February, the decide denied California-based Altruist’s partial movement to dismiss the case.
