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Thursday, May 9, 2024

The Journey of the American Shopper


An Atlantic evaluation of consumption through the years, from the mall to the Amazon package deal

The Garden Court at Southdale Shopping Center, Edina, Minnesota, circa 1965
Minnesota Historic Society

That is an version of The Surprise Reader, a publication through which our editors suggest a set of tales to spark your curiosity and fill you with delight. Enroll right here to get it each Saturday morning.

In 1962, an Atlantic essay referred to as “Cash Isn’t Every little thing” described a really optimistic future: “It’s my perception,” Edward T. Chase wrote, “that in actual fact we in the USA are evolving past what J.Okay. Galbraith calls the ‘consumption society’—one which has mastered the issues of manufacturing—and are approaching a brand new order of society, the society of self-realization.” As my colleague Becca Rosen wrote in 2015, “Man, if this man might see right now.” “A half-century of cultural edification has handed, and cash and materials accumulation nonetheless enthrall this nation,” Becca reminded us then. Now, with the proliferation of on-line purchasing, shopping for issues is maybe a extra enthralling prospect than ever.

At this time’s publication, which I enterprise to guess has arrived in between a barrage of emails about Labor Day gross sales, is devoted to Atlantic evaluation of consumption through the years. Our writers discover American purchasing, from the mall to the Amazon package deal.


On Consumerism

When Malls Saved the Suburbs From Despair

By Ian Bogost

Prefer it or not, the center class turned world residents via consumerism—and so they did so on the mall.

Customers Are Caught in a Dupe Loop

By Amanda Mull

TikTok made knockoffs cool. At what value?

American Customers Are a Nightmare

By Amanda Mull

Prospects had been this terrible lengthy earlier than the pandemic.


Nonetheless Curious?


Different Diversions


P.S.

When you’re heading into your Labor Day weekend purchasing adventures satisfied that you just’re in whole management of your selections, I’ve some humbling information for you: Being an knowledgeable client on-line is principally not possible in 2023, my colleague Amanda Mull has written, even once we assume we’ve finished all our analysis.

— Isabel

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