This present day, it’s virtually as if skincare has grow to be second to main a busy and hectic life-style. Stress and ageing, nevertheless, generally is a dangerous mixture to your pores and skin. In case you have no time for superficial magnificence regimes that add complication to your every day routine, meet Vida Glow. This revolutionary model is ready to outline the requirements of magnificence for the long run.
Since Vida Glow launched in 2014, it rapidly etched its identify within the magnificence business. It particularly garnered the eye of many for its hero Vida Glow Marine Collagen 270g. Since then, the model has dedicated to creating merchandise which might be highly effective and efficient utilizing solely clinically confirmed components. Let your skincare merchandise give you the results you want, not the opposite manner round.
We sat down with the lady behind the model, Anna, to select her mind in regards to the international best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence issues. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its potentialities.
What’s your model’s goal? The WHY behind all of it?
The whole lot from the model’s beginnings, its philosophy and scientific innovation mirror my private drive for serving to individuals uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to grasp the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the scientific knowledge was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the inspiration for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence business. And we make use of a science-lens at each step of our NPD course of. Final 12 months we invested over $1M into impartial scientific trials. It’s a giant enterprise, however this dedication to outcomes is why we’ve got such a loyal buyer base – with one unit of Pure Marine Collagen bought each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are straightforward to undertake – so you possibly can obtain tangible outcomes, irrespective of your life-style or wider magnificence routine.
How do you go about researching components and testing new formulation?
We begin by figuring out frequent – and rising – magnificence issues. We study the basis trigger of those issues, like pigmentation or hair loss, then discover revolutionary and clinically backed lively components to ship the perfect outcomes. As soon as we’ve created our formulation, our NPD tasks undergo stringent scientific and shopper trials to make sure the formulation meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and interior well being being a spotlight?
Transparency. Shoppers are demanding accountability and transparency – not solely when it comes to model values, however the place merchandise are created and the science behind their components. Years in the past, nobody actually appeared behind a pack. At present, persons are wanting to find extra. I’m pleased with our transparency. From the science behind ingestible magnificence, to our scientific knowledge and what outcomes to count on from our merchandise, educating customers has all the time been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will all the time be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish beneath eyes. It’s made a big enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to scale back hair loss by 34% in simply 28 days. It’s been revolutionary for individuals experiencing extreme hair shedding, thinning hair and discovering their hair in every single place! All of which I’ve personally skilled throughout my hair loss.
“Vida Glow is designed for actual individuals and actual life. My imaginative and prescient is for Vida Glow to be a part of your routine on daily basis, each step of the way in which.”
-Anna Lahey
How do you get your inspiration for merchandise, branding, your workplace house?
All of my inventive inspiration comes from a need to have a constructive influence on individuals’s lives. Whether or not that’s by our merchandise, vibrant visible identification and sunny disposition, or our group at VG HQ.
You’ve had astounding progress over the previous few years, how do you retain grounded?
Our progress and growth into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra targets to succeed in, and that’s what retains me grounded. As do my three younger youngsters who continuously preserve me on my toes!
When not working a enterprise how do you observe self-care?
I attempt to take the stress off with straightforward and practical ways in which I can stay my life on daily basis. I wish to have strolling catch-ups with mates. And I do my finest to stay to a routine and plan my days. I wish to really feel ready and I’ve lists for every thing, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve achieved one thing.
In case you may return and provides your 18-year-old self any recommendation, what wouldn’t it be?
Don’t be afraid to make errors. It’s in these moments that you simply be taught essentially the most.
The group at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible therapies for particular magnificence issues throughout pores and skin, hair and the physique. Radiance and Hairology had been our first Superior Restore launches – and we’ve got one other revolutionary pores and skin SKU coming later this 12 months!
Wish to Attempt Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed components to attain lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and sources on producing skincare merchandise.
Vida Glow likes to raise the customers’ concept of how skincare ought to be. If this seems like one thing you wish to attempt, take a look at our web site to be taught extra in regards to the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an influence on individuals’s lives, too.
Get your personal Vida Glow merchandise right here!
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Mel
Mel is a former Hair Stylist with over a decade of business expertise.
She enjoys writing about all elements of the hair & magnificence world together with, tendencies, new merchandise & best-sellers.
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