PUMA and Ciele Athletics are teaming up as soon as once more to make a distinction. This partnership, geared toward benefiting The Trevor Venture, carries a strong message of help and inclusivity for the LGBTQ+ group. Launched in September, a month devoted to nationwide suicide prevention, the PUMA x Ciele Athletics Assortment not solely raises consciousness, but additionally supplies much-needed support to the youthful LGBTQ+ demographic.
A dedication to creating a distinction
The gathering helps The Trevor Venture, a non-profit group centered on suicide prevention and disaster intervention for lesbian, homosexual, bisexual, transgender, queer and questioning (LGBTQ+) younger people.
“We’re extraordinarily proud to proceed our partnership with Ciele in a significant manner by supporting The Trevor Venture, with whom we’ve had a long-standing relationship,” says Erin Longin, GM of International Run/Prepare at PUMA. “Our purpose was to create a easy and impactful assortment of merchandise that help these communities not solely throughout their runs, but additionally when they might need assistance probably the most.”
Celebrating id and empowering others
Cal Calamia, an influential advocate for The Trevor Venture, has been chosen as one of many faces behind the partnership. Calamia, a proficient transgender runner, stands as an educator, activist and position mannequin. Their private experiences and dedication to empowering trans and non-binary people deliver a helpful perspective to the collaboration.
PUMA and Ciele Athletics unveil limited-edition working collaboration
“The factor that I really feel I’m all the time coming again to is, how do I maintain area in order that trans and non-binary individuals, queer individuals, can perceive that there’s nothing inherently unsuitable with who we’re?” says Calamia, “And there’s truly a lot magnificence and a lot to have a good time about our identities.”
By means of this collaboration, Calamia seeks to encourage and empower others to vary the narrative and supply help for LGBTQ+ youth.
An inclusive assortment
The PUMA x Ciele Athletics Assortment not solely delivers high-performance kinds, but additionally showcases a dedication to inclusivity. Designed to attraction to people of all backgrounds, the gathering deliberately retains esthetics easy, permitting the message to take centre stage whereas incorporating distinctive design options. Some key kinds inside the assortment embrace:
- The PUMA x Ciele ForeverRUN NITRO working shoe
- The PUMA x Ciele THE WORK IS THE WORK tee
- The PUMA x Ciele PEACE IS THE PLACE tee
- The PUMA x Ciele GOCap
Availability and influence
The PUMA x Ciele Athletics Assortment launched on Sept. 21 on PUMA.com, cieleathletics.com, and choose retailers globally. Starting from $50 to $170, these merchandise provide not solely nice performance, but additionally an opportunity to contribute to a worthy trigger. Along with the unique product lineup, PUMA and Ciele Athletics have dedicated to a beneficiant $25,000 donation to additional help The Trevor Venture’s mission.
