Nike and Dove have joined forces to launch the Physique Assured Sport program, an revolutionary on-line teaching initiative geared toward constructing physique confidence in ladies worldwide. This new partnership seeks to deal with the challenges confronted by ladies in sports activities, encouraging them to remain energetic and assured as they navigate adolescence.
Statistics reveal alarming drop-out charges amongst ladies taking part in bodily actions, with physique picture issues usually cited as a contributing issue. Based on the brand new findings from Dove and Nike in Canada:
- 44 per cent of ladies dropping out have been instructed they don’t have the precise physique for sport and 45 per cent have been objectified or judged on their bodily look.
- 50 per cent of ladies dropping out have been instructed that they don’t seem to be adequate.
- Ladies, nonetheless, perceive the advantages of sport, with two in three saying they might be extra physique assured if that they had stayed in sport for longer.
Recognizing the significance of selling optimistic physique picture, the Physique Assured Sport program offers coaches with the supplies they should tailor their teaching technique to evokes ladies’ physique confidence, quite than detracting from it. It goals to equip ladies with the instruments and assist they should embrace their our bodies and proceed their involvement in sports activities.
Developed in collaboration with tennis legend Venus Williams and Olympic gold medal-winning gymnast Laurie Hernandez, this system provides a supportive and inclusive surroundings for ladies to construct confidence and resilience by bodily exercise. “I consider that by empowering ladies to remain energetic and assured, we’re serving to them develop into sturdy and resilient ladies,” says Williams.
Hernandez additionally highlights the importance of this initiative. “The Physique Assured Sport program is not only about bettering athletic efficiency, but additionally about fostering vanity and psychological well being,” she says. “Each lady deserves the chance to really feel assured and empowered by sports activities.”
Williams and Hernandez are encouraging dad and mom, coaches and educators to become involved in this system to assist promote a extra inclusive and supportive surroundings for ladies in sports activities. To study extra in regards to the Physique Assured Sport initiative and become involved, go to the official web site.
