Beautycounter is quickly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) discovered that Beautycounter will likely be closed/not-operational for fairly a while – till fall of 2024 in any case. This was devastating information for me, and I do know lots of you who use and love these merchandise really feel very dissatisfied as effectively. I really feel like a rug was pulled out from underneath me. I had NO IDEA this was coming or that the corporate was on the verge of a significant transition. Actually the week earlier than they paused operations, that they had simply shared a fragrance promo, and I had an e mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I wish to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency known as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. Because the sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a wholly new entity underneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however moderately overspending / poor selections on the administration facet. For instance, delivery and customer support at Beautycounter was once prime notch. Through the years new delivery suppliers and totally different customer support groups led to a less-than-ideal scenario. I can’t say for positive, however I wager these selections had been made to place revenue forward of individuals. And other people seen! My good friend Teri shares somewhat bit extra concerning the enterprise facet of issues in her weblog put up right here.
Is Beautycounter coming again?
We’ve got been instructed instantly from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her staff are working diligently to rebuild the tech, processes, and platforms that may enable Beautycounter to return with the identical formulations, packaging, and firm title. Initially they had been going to proceed operations as traditional and re-launch in Might, however Gregg made the onerous resolution (which she shared tearfully with us) that it will be smarter of them to pause operations and comb by means of each course of than proceed to run as Carlyle had (suppose delivery distributors that had been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this 12 months. We’ve been instructed will probably be pushed by mission similar to it at all times has been, and that’s reassuring. Initially we had been instructed every little thing was paused because it was, however now it feels like we’ll all be ranging from scratch with a brand new compensation plan, construction, perhaps new product line. Gregg has stated she hopes to deliver again the guide neighborhood in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and he or she is making an attempt to rebuild within the smartest approach!
Whereas I don’t have a crystal ball, so I can’t say for sure what the long run holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly implies that orders can’t be positioned by means of the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so lots of you’re keen on and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy concerning the new perfumes that JUST launched. I heard from so lots of you that you just had been going to purchase a full dimension as quickly as the location reopened, and now you possibly can’t 🙁 I’m making an attempt to ration the three bottles I purchased so that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has turn into an enormous a part of my id and on-line enterprise. Because the starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence trade at massive. I used to be happy with the large steps Beautycounter took to enhance laws within the extremely unregulated magnificence trade. Financially this may harm, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that may ultimately run out. I actually hope Gregg can deliver them again to life.
I’m a loyal Beautycounter shopper, what can I do now?
If you must buy some Beautycounter merchandise: you would possibly have the ability to discover a small assortment at Ulta. Tip: your native retailer might have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
In case you are searching for new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I will likely be searching for alternate options. I’m performing some homework on my finish and looking out into various skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence e mail listing, you possibly can add your e mail right here for extra detailed information.
I’ve at all times liked that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten lots of questions on the “subsequent finest suggestions” and listed here are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and liked within the final 12 months. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I’d give the serums a strive quickly. The security requirements are usually not fairly what Beautycounter is, but it surely’s thought of a clear model. I’ll say that every little thing Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that lots of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The components are clear and it’s touted to have unimaginable outcomes. I’m ordering a number of the finest sellers!
Issues Beneficial To Me
Perks embody free delivery on $50, 365 day returns, and a free product should you take their skincare quiz!
I’m engaged on an extended put up about some swaps to make should you’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and knowledge with you. Thanks for supporting my enterprise along with your purchases and your loyalty.
#Beautycounter #Coming #Kath #Eats
