Contemplate This from NPR : NPR

The anti-diet motion urges individuals to reject restrictive diets and embrace self love and acceptance round weight. An investigation by The Washington Publish and Examination discovered that enormous meals corporations had been recruiting anti-diet influencers to advertise sugary cereals and processed meals.

Olha Khorimarko /Getty Pictures

conceal caption

toggle caption

Olha Khorimarko /Getty Pictures

The anti-diet motion urges individuals to reject restrictive diets and embrace self love and acceptance round weight. An investigation by The Washington Publish and Examination discovered that enormous meals corporations had been recruiting anti-diet influencers to advertise sugary cereals and processed meals.

Olha Khorimarko /Getty Pictures

Lately, the physique positivity motion has raised it is profile, particularly on social media largely by self-described anti-diet and physique positivity influencers.

These influencers and others like them signify a pivot away from the weight loss plan and health tradition embodied by corporations like weight watchers, which focuses on shedding pounds as a path to more healthy dwelling.

Right now there’s a broad “anti-diet” motion that posits that our bodies could be wholesome at any measurement. However some try to co-opt this motion.

An investigation by The Washington Publish and the Examination discovered that enormous meals corporations are recruiting these influencers to advertise sugary cereals and processed snacks.

As people who find themselves a part of the anti-diet motion noticed a chance to apply and unfold a message of self-love and acceptance, large meals corporations noticed a chance to earn money.

For sponsor-free episodes of Contemplate This, join Contemplate This+ through Apple Podcasts or at plus.npr.org.

Electronic mail us at considerthis@npr.org.

This episode was produced by Marc Rivers and Kathryn Fink