Constructing a New Service Providing round Cisco ThousandEyes: A Information for Managed Service Suppliers

A particular shout-out and thanks to Russ Atkin for his thought management and invaluable insights on the service creation course of, which impressed the writing of this weblog.

In my earlier weblog, I explored how Cisco ThousandEyes empowers Managed Service Suppliers (MSPs) to ship excellent consumer experiences by offering unparalleled visibility into community and software efficiency. As we proceed to delve deeper into the potential of leveraging ThousandEyes, this weblog will try to offer steerage, construction, and finest practices for MSPs to contemplate as they journey by the method of making or enhancing a service providing round this highly effective instrument.

Why Digital Expertise Assurance (DXA) Is More and more Essential

The significance of DXA can’t be overstated. In response to the survey and evaluation within the 2024 International Tendencies Report, 40% of IT leaders and professionals imagine that the community can positively impression buyer and worker experiences, thereby advancing digital enterprise initiatives. Moreover, 75% of those leaders plan to deploy instruments throughout the subsequent two years that provide end-to-end visibility by way of a single console throughout numerous community domains. Nevertheless, 35% presently lack visibility into full community paths, together with web and cloud networks, and solely 39% have both restricted visibility or full visibility utilizing a number of consoles into digital experiences between customers, gadgets, purposes, and companies.

This hole in visibility and the rising complexity of community environments underscore the escalating want for complete DXA options. By addressing these challenges, MSPs can place themselves as indispensable companions of their purchasers’ digital transformation journeys.

The Alternative for MSPs

The development in the direction of DXA presents a golden alternative for MSPs to face out in a aggressive market. By providing companies that guarantee constantly dependable experiences throughout customers, gadgets, purposes, and companies, MSPs can differentiate themselves. With 38% of respondents anticipating their digital expertise assurance to be AI-enabled sooner or later, there’s a clear demand for superior, clever options.

ThousandEyes, with its sturdy observability capabilities, equips MSPs with the important instruments to ship a high-quality expertise. It addresses a big selection of vital use circumstances for contemporary companies, starting from community, and software efficiency monitoring, to consumer expertise, and safety compliance monitoring. By leveraging ThousandEyes’ end-to-end visibility and complete efficiency insights, MSPs can proactively resolve points, optimize community efficiency, and improve general buyer satisfaction. This not solely minimizes downtime and operational disruptions for the client, but additionally positions the MSP as leaders in delivering superior digital experiences.

ThousandEyes Licensing Mannequin

To set the stage for the service creation course of, it’s essential to grasp the licensing parts of ThousandEyes for MSPs seeking to combine this highly effective instrument into their service choices. ThousandEyes licensing is structured round various kinds of brokers and the consumption related to every. The first license varieties embrace Cloud Brokers, Enterprise Brokers, and Endpoint Brokers, every serving distinct monitoring wants.

• Cloud Brokers: These are globally distributed brokers managed by ThousandEyes, preferrred for monitoring external-facing purposes and companies. They devour items primarily based on the quantity and frequency of exams carried out.
• Enterprise Brokers: Deployed inside a company’s personal community, these brokers present visibility into inner community efficiency and software supply. Unit consumption for Enterprise Brokers is set by the variety of brokers and the quantity of exams they carry out.
• Endpoint Brokers: Put in on end-user gadgets, these brokers provide insights into the consumer expertise from the endpoint perspective. They’re notably helpful for monitoring distant workforces and distributed environments. Consumption right here relies on the variety of endpoints and the kinds of exams executed.

ThousandEyes employs a tiered unit consumption mannequin, enabling MSPs to scale their monitoring capabilities in keeping with their purchasers’ wants. Every take a look at kind—corresponding to HTTP server exams, web page load exams, transaction exams, and community exams—consumes a particular variety of items. The frequency and complexity of those exams additional affect unit consumption. For example, extra frequent or complicated exams will devour extra items.

This tiered method ensures that MSPs can choose the suitable stage of service for his or her purchasers, whether or not they want primary monitoring or complete, enterprise-grade options. By understanding and leveraging this versatile licensing construction, MSPs can successfully handle prices, customise their service providing, whereas delivering high-value companies tailor-made to the particular necessities of their prospects.

Creating a brand new ThousandEyes managed companies providing includes a number of key steps and concerns. To assist MSPs perceive the service creation course of and the associated thought course of, let’s overview the method at a excessive stage:

• Assess Present Companies and Buyer Demographics:
  • Overview present companies to determine gaps and alternatives for enhancement with ThousandEyes.
  • Perceive the client base, together with trade challenges, service combine, and goal buyer profiles.
• Brainstorm/Ideation of Enhanced Capabilities:
  • Conduct brainstorming periods to combine enhanced capabilities and customer-focused outcomes into the service choices.
  • Take into account a “Good-Higher-Greatest” method to handle numerous market segments.
• Design a Tiered Service Mannequin:
  • Develop a tiered service mannequin (e.g. Important, Benefit, Premier) to cater to completely different buyer wants and budgets.
  • Every tier ought to provide progressively extra superior options and assist.
• Introduce Service Tokens (Optionally available):
  • Implement a service token system for ad-hoc actions, permitting prospects to pool or carry ahead tokens for versatile service consumption.
  • Tokens can signify a greenback worth or unit of labor and be supplied as a part of the month-to-month cost.
  • The service catalog ought to specify the amount of tokens required for numerous actions, giving prospects a finances for ad-hoc duties with out the necessity for buy orders or requisitions.
  • This method can streamline service supply and improve buyer comfort.
• Develop a Enterprise Case:
  • Create a complete enterprise case, together with a Service Accountability Matrix (SRM) for every service tier.
  • Undertake finest practices by clearly defining and scaling the service tiers to fulfill various buyer wants.

Under is an instance of service tiers for a ThousandEyes managed companies providing.  Use this as a place to begin and customise the providing primarily based on aims:

• Important Tier: Primary CloudApp availability monitoring, customary synthetics (Internet-HTTP & Community-Server), automated notifications of service degradation, and 60-minute testing frequency.
• Benefit Tier: Contains all Important options, real-user monitoring for one web site/internet app, agent-less deployment, automated anomaly notifications, and advisory help throughout enterprise hours.
• Premier Tier: Contains all Benefit options, customized app monitoring with common well being checks, enhanced assist and root trigger identification, full workflow instrumentation, and dependency observability for third-party companies.

Key concerns within the service providing ought to embrace buyer interplay, scalability, integration with present buyer infrastructure, and sturdy assist choices corresponding to a 24/7 assist desk and technical help.

Develop a advertising and gross sales technique by figuring out and focusing on particular buyer segments that may profit most from the ThousandEyes managed companies. Clearly articulate the worth proposition of every service tier and acknowledge the necessity to prepare the gross sales crew on the options and advantages of the brand new service providing, enabling them to grasp the important thing variations between the brand new service providing vs. every other conventional instruments, monitoring capabilities, and/or present service choices.

Lastly, deal with suggestions and steady enchancment by often amassing and analyzing buyer suggestions to enhance the service. Monitor key efficiency indicators (KPIs) to make sure the service meets buyer expectations, and constantly refine and improve the service primarily based on suggestions and out there metrics.

Seizing the Alternative: Reworking MSP Service Choices with ThousandEyes for Consequence-Primarily based Success

By adopting a structured method, MSPs can efficiently develop and launch a brand new ThousandEyes managed companies providing that aligns with buyer wants and generates further income. Using ThousandEyes is a major step in the direction of embracing digital enterprise assurance, remodeling reactive, infrastructure-based operations into proactive, data-driven companies. Managed observability supplies deep insights into consumer experiences by correlating telemetry knowledge, delivering useful enterprise outcomes. By understanding buyer demographics and desired outcomes, MSPs can design options that increase present presents, unlocking further worth for purchasers and positioning themselves to capitalize on the rising observability market.

Interact your Cisco Account Government or Gross sales Enterprise Growth Supervisor for a collaborative journey by the service creation course of.

Extra Sources:

• Go to the Cisco Associate Managed Companies SalesConnect web page for recordings of earlier MS VoE periods
• Take a look at my newest blogs for insights into Managed Companies alternatives for MSPs

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