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Wednesday, May 8, 2024

Cisco and Our Companions: We Are Higher Collectively!


Picture of Rodney Clark SVP of Partnerships and Small Medium Business
Co authored by <a href=httpswwwlinkedincominrodney clark 4b69b16 target= blank rel=noopener>Rodney Clark<a> SVP of Partnerships and Small Medium Enterprise

Thanks to all of our Companions who joined us digitally or traveled to Miami Seaside for Cisco Companion Summit 2023. This occasion is one we look ahead to all yr–and what a tremendous week it was. From the worldwide keynotes, chief perception periods, rigorously curated breakout periods, and intensive 1:1 conferences and networking alternatives, we organized round one aim–to be Higher Collectively.

We’re dedicated to creating this program partaking, inspiring, and related with instantly relevant content material that will help you develop and evolve what you are promoting. Your suggestions up to now signifies we hit the mark, however please proceed to share suggestions along with your native groups. We wish to hear from you!

We additionally wish to reiterate what you heard from us and the opposite Cisco audio system–THANK YOU. Thanks for serving to us serve our mutual prospects, for bringing our know-how to life and rising its worth. Thanks for pushing and difficult us and conserving us accountable. As we glance exterior and look to the longer term, it’s clear–the easiest way ahead is collectively.

We’re in a brand new period

The world is altering quickly. The time-tested methods we’ve leaned on to succeed are evolving and, in some circumstances, have to be utterly redrawn. Be assured–Cisco is prepared–not only for at present’s challenges, however for the alternatives of tomorrow. We’re accelerating our tempo of innovation, our platform technique is working, and our portfolio is the strongest it’s been in a long time. The Cisco Companion Ecosystem is stronger, extra resilient, and extra related to our buyer wants than ever. When these components mix, magic occurs. Put merely, we’re Higher Collectively.

We’re serving to you develop and evolve

It’s not nearly what we are able to ship collectively. It’s about how we ship collectively. Over the previous yr, we’ve labored to remodel our engagement mannequin, to take away the friction in our GTM technique, and stage up how we serve prospects collectively. Now we have created joint provides, added new gross sales motions, and aligned how we go to market to promote and win. And all of that is underpinned with automation, AI, and insights to ship collectively all through the lifecycle. A couple of highlights…

  • Now you possibly can make the most of the entire Cisco portfolio in a managed service movement with 18 pre-bundled provides that require minimal customization, so you possibly can add your providers, differentiate your provide, and get to market sooner.
  • Extra Cisco provides, extra options, new incentives, and higher area alignment are enabling us to win collectively in Cloud Marketplaces.
  • We’re recruiting the proper specialty companions–ISVs, consultants, business consultants, and different non-transacting companions–so you possibly can create options for brand new patrons and ship the distinctive outcomes our prospects are searching for.
  • And with the newest enhancements to the Companion Expertise Platform (PXP), you might have much more actionable, guided, and personalised insights that will help you develop and evolve your Cisco apply.

And there’s way more to come back: a simplified incentive construction, extra predictive and prescriptive insights, and continued alignment of our GTM to simplify and improve your expertise working with Cisco and our sellers. Moreover, whereas enterprise prospects are and stay important to Cisco and our go-to-market technique, you’ll see a extra intense concentrate on our partner-led SMB gross sales movement, as these prospects more and more undertake know-how as a part of their digital transformation journey.

We’re Higher Collectively

To be clear: Cisco is and can at all times be a partner-led firm. We dedicated to this mannequin 27 years in the past, and it continues to be our single largest differentiator available in the market. We’re excited in regards to the alternative in entrance of us–let’s go get it collectively!

 

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