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Alexis Oakley is barely 25 years previous and she or he has already “glammed” her favourite social stars, resembling Alix Earle and Olivia Jade, plus musicians Avril Lavigne and Tate McRae. She even did legend Kris Jenner’s make-up. However Oakley can be an influencer in her personal proper, with greater than 250,000 TikTok followers watching her life as Los Angeles’ go-to influencer make-up artist.
With a rising social following and much more fashionable purchasers, it solely is sensible she would ink her large make-up collab, this time with Profit Cosmetics. The model introduced the partnership on Instagram, writing:
“Introducing Bronze and Glow Like a Professional with celeb make-up artist, @alexisoakley! We’re so stoked to be on set along with her to show you all her favourite make-up strategies utilizing our iconic Hoola Bronzer, WANDERful World Blushes and Field o’Highlighters. Keep tuned for a sequence of cheeky ideas & tips and how one can rating the enduring Alexis Beat!”
It’s secure to say, followers of each Oakley and Profit have been excited. To be taught extra in regards to the collaboration and work out how she obtained to lastly glam Alix Earle, we jumped on Zoom to talk all issues magnificence, and discover out what she actually thinks about all these TikTok hacks. (Trace: she’s not a fan.)
How She Bought Her Begin on TikTok
Throughout Covid-19 lockdowns, Oakley was doing TikTok dances identical to the remainder of us. However then she noticed a shift in the kind of content material followers wished. “It transitioned into a brand new YouTube with a lot magnificence content material and tutorials,” she says. “And I really feel like I’ve discovered my area of interest in that house in the previous few years simply because I’m one of many few Gen-Z celeb make-up artists and so I’ve identical to been round social media from the get-go. It’s very straightforward for me to be open on-line and share product suggestions.”
She additionally used the platform to inform her viewers what it’s actually wish to be a make-up artist, with early mornings and late-night brush cleansing, lengthy hours, and tons of persistence. “[When] I first began within the trade, there wasn’t a whole lot of info on the market on how one can change into a celeb make-up artist as a result of it was very gatekeeping at the moment,” she continues. “I used to be posting like, ‘Right here’s how I began helping,’ ‘That is the e-mail that I despatched to get my first place,’ all the things like that, and that’s when it began taking off for me.”
How She Turned the Influencer’s Make-up Artist
Though she calls herself a celeb make-up artist, the celebrities she “glams” are social begins like Alix Earle, Tabitha Swatosh, Ellie Thumann, and Trisha Paytas. This was purposeful. “That was the aim from the get-go,” she says. “I by no means actually had a lot of a need to do actresses or something like that. I wished pop stars and influencers and so it went the best way that I would like it to, which is nice.”
However that doesn’t imply it got here simply. Being persistent paid off. Oakley wished to do Earle’s make-up, so she slid into her DMs and supplied her companies every time the budding influencer was in Los Angeles. “I’m not even joking, I believe I messaged her 9 occasions earlier than she lastly noticed it,” Oakley says. “It was simply timing. I glammed her the primary day. After which as quickly as she checked out it within the mirror, she’s like, ‘Are you free tomorrow, too.’ After which got here again the following day.”
A number of years in the past, she labored with a dream shopper, Name Her Daddy‘s Alex Cooper, and she or he knew she was on the best path. Her “full circle second,” although, was “doing Blair Fowler and Bethany Mota as a result of they’re how I realized how one can do eyeliner at first.”
Her Signature Alexis Oakley Look
Oakley is open to any make-up look her shopper requests however after they let her do her “easy look,” she goes for her signature eye look with the remainder of the face extra paired down. “I like a really snatch look, particularly on the eyes, so I like winged eyeliner,” she says. “Matte brown tones on the eyes or a smoky eye I really feel like I’ve form of change into recognized for in the previous few years.”
Her Go-To Profit Cosmetics Merchandise
To create that bronzy look on her purchasers, Oakley’s go-to has at all times been Profit’s Hoola Matte Powder Bronzer ($35 at Ulta Magnificence), with the Tickle Golden Pink Powder Highlighter ($35 at Ulta Magnificence) on high. For the brows, she swears by the 24-HR Forehead Setter Clear Eyebrow Gel ($26 at Ulta Magnificence). “It’s the most effective product to carry up the brows and it’s virtually giving her a facelift as a result of it simply retains them in place all day lengthy.”
And naturally, we will’t skip blush. Oakley loves the enduring Benetint Liquid Lip Blush & Cheek Tint ($21 at Ulta Magnificence). “That’s such an excellent, straightforward product for anybody to make use of, she says. “Whether or not you’re tremendous into make-up or not, as a result of it’s like, even after I’m not carrying make-up, typically I’ll simply throw it on my cheeks, throw it on my lips, and name it a day.”
She Thinks Make-up Hacks Are Normally a Waste of Time
You’ve seen all of the inventive magnificence hacks on TikTok, resembling utilizing the heel of your stiletto to create a winged eyeliner. Oakley, like many legit make-up artists, isn’t a lot of a fan. “Typically they’re useful, however I believe the vast majority of the time they’re identical to clickbait vibes,” she says. As an alternative, perhaps hearken to the artists on the app who share their secrets and techniques. “I like that like persons are sharing these celeb secrets and techniques just like the underpainting approach, doing the contour and concealer earlier than basis, and people little tips,” she says. “Particularly all the blush placement strategies.”
